COMPANY
HISTORY
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Sep. 2023
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- Launch of AXXZIA Beauty Eyes Essence Sheet Plus,and AXXZIA Beauty Eyes Essence Sheet Premium Plus
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Jun. 2023
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- Opening of 4th AXXZIA-operated store,“AXXZIA Daimaru Shinsaibashi Minami-kan Store”
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May. 2023
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- Launch of the “Venus Recipe VF Jelly” supplement
- Launch of updated formulas for all five products in the AXXZIA Beauty Force series
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Apr. 2023
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- Launch of “AG DrinkX,” the sixth edition of the AGtheory drink supplement
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Mar. 2023
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- Opening of 3rd AXXZIA-operated store, “AXXZIA Daimaru Shinsaibashi Store”
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Feb. 2023
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- Transfer of market segment on the Tokyo Stock Exchange from “Growth Market” to “Prime Market”
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Jan. 2023
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- Opening of 2nd AXXZIA-operated store, “AXXZIA Haneda Airport Garden Store”
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Dec. 2022
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- Launched three type of face masks, AXXZIA Beauty Force Treatment Mask GK, MW, and AG.
- Launched AXXZIA Beauty Eyes Routine Care Essence Premium and Routine Care Cream Premium.
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Oct. 2022
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- Launched “THE B MAISON Sparkling Mask”
- Launched a beauty supplement “Venus Recipe N2axel Multi Capsule”
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Jul. 2022
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- Launched renewal “Le Ciel de L’aube GF Kit EX”
- Relocated head office AXXZIA Inc.
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Apr. 2022
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- Acquired shares in Huit Laboratories, Inc., making it a wholly owned subsidiary
- Transitioned to new Growth Market segment, in accordance with the restructuring of market segments by the Tokyo Stock Exchange
- Launched the reformulated “AXXZIA Beauty Force Moist Rich Cream EX”
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Mar. 2022
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- Launched “AXXZIA Beauty Force UVα”
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Feb. 2022
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- Launched “THE B PRO Element Serum Kit,” a dual-agent beauty lotion from the “THE B PRO” skincare brand for beauty salons
- Launched “Venus Recipe The White Drink,” a beauty supplement in drink-form
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Jan. 2022
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- Launched “AXXZIA Beauty Body Hand Treatment & Moist Care Essence”
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Dec. 2021
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- Launched “AXXZIA Beauty Eyes Essence Sheet Premium 10th Anniversary Special Package”
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Oct. 2021
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- Launched “AXXZIA Beauty Force Liquid Lucent UP”
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Sep. 2021
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- Launched 3 types of special serum in professional use“THE B PRO Pur Serum AG Kit/ WHT Kit/ EYE Kit”
- Launched supplement “Venus Recipe Lacto Capsule”
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Jul. 2021
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- Launched salon-oriented skincare brand “THE B MAISON” 6 items
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Apr. 2021
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- Launched skincare brand for retail “Lis Beau” 4 items
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Mar. 2021
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- Opened the first flagship retail store “AXXZIA GINZA SIX” store
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Feb. 2021
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- Launched “Axxzia Beauty Force Liquid Lucent 3D”
- Newly listed on Tokyo Stock Exchange, Mothers Division
- Launched a beauty drink AGtheory AG Drink 5th (The 5th generation)
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Jan. 2021
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- Launched “Axxzia Beauty Force Prime Serum A1” and “Prime Serum C1”
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Dec. 2020
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- Launched “Axxzia Beauty Eyes Essence Sheet Premium”
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Nov. 2020
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- Launched “AGtheory Cleansing Oil” and “AGtheory Washing Foam”
- Launched beauty supplement “Venus Recipe Olivi+”
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Oct. 2019
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- Launched a supplement “Venus Recipe Liftone”
- Launched a beauty drink “Venus Recipe White Aminos Drink SP”
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Sep. 2019
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- Launched a beauty drink “Venus Recipe VF Enzyme Drink”
- Launched a Jelly type supplement “Venus Recipe B Forme Jelly”
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Aug. 2019
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- Launched salon-oriented skincare brand “N2Axel Superior Lotion” & “N2Axel Superior Moist Emulsion”
- Renewal and launched a beauty drink “AGtheory AG Drink 4th” (The 4th generation)
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Jun. 2019
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- Launched salon-oriented skincare brand “N2Axel Superior Essence”
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May. 2019
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- Launched skincare brand for retail “AGtheory Balancing Lotion” & “Moist Veil Emulsion”
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Mar. 2019
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- Renewal and launched “Le Ciel de L’aube UV Veil EX”
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Jan. 2019
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- Launched skincare brand for retail “AGtheory Gel Mask” as 2nd shot
- Launched handy eye care equipment “MATE For Eyes”
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Dec. 2018
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- Launched skincare brand for retail “AGtheory Clarifying Essence” as 1st shot
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Nov. 2018
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- Started the sales at cosmetics retail stores “Make Up Solution” and “Urban Comfort”
- Started the sales at cosmetics retail stores “GINZA VIVI” Ginza store
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Sep. 2018
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- Started the sales at department store Takashimaya-Nihombashi store
- Launched supplement “Venus Recipe Berry Eye”
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Jul. 2018
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- Started the sales at Narita Airport Terminal Terminal-2 Japan Duty Free
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Jun. 2018
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- Started the sales at department store Takashimaya-Yokohama store
- Renewal and Launched “Le Ciel de L’aube GF Serum, GF Serum SP & GF Sheet Essence” for professional use
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Mar. 2018
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- Launched beauty drink “Venus Recipe White Aminos Drink”
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Feb. 2018
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- Made renewal of a beauty drink “Venus Recipe AG Drink Plus” (3rd generation)
- Launched skincare brand for retail “AXXZIA GF Serum Personal”
- Launched skincare brand for retail “AXXZIA Beauty Force Purifying Wash Foam” and “AXXZIA Beauty Force Fine Toning Lotion”
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Jan. 2018
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- Launched skincare brand for retail “AXXZIA Beauty Force Airy Face Mask”
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Dec. 2017
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- Awarded “2017 Brand of Growth Companies” by Esthetic Wired Japan
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Oct. 2017
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- Launched “Le Ciel de L’aube GFSP (Powder & Serum)” for professional use
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Jul. 2017
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- Renewal and launched supplement “Venus Recipe White Aminos Plus”
- Launched skincare brand for retail “AXXZIA Beauty Force Vital Rich Essence”
- Launched skincare brand for retail “AXXZIA Beauty Body Curvy Cream”
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Jun. 2017
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- Started the sales at LAOX Akihabara and expanded one by one sales doors at LAOX (Dazaifu, Ginza, Shinjuku, Kyoto)
- Opened own online shopping site
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Mar. 2017
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- Started the sales at department store Takashimaya-Shinjuku store
- Launched skincare brand for retail “AXXZIA Beauty Force Moist Cream EX”
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Jan. 2017
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- Made renewal of a beauty drink “Venus Recipe AG Drink” (2nd generation)
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Dec. 2016
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- Awarded “2016 Best of Venture Prize” by Esthetic Wired Japan
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Oct. 2016
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- Launched skincare brand for retail “AXXZIA Beauty Eyes Essence Sheet”
- Launched “Le Ciel de L’aube GF Base & GF Serum” for professional use
- Started the sales of Beauty Eyes products at TV Shopping program “Shop Channel”
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Aug. 2016
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- Launched a beauty supplement “Venus Recipe White Aminos”
- Launched a beauty drink “Venus Recipe AG Drink”
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May. 2016
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- Launched skincare brand for retail “AXXZIA Beauty Eyes” Essence & Cream 2 items
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May. 2015
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- Launched 5 (five) kinds of the high concentrated poration penetrative serums
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Apr. 2015
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- Launched “Le Ciel de L’aube UV Veil”
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Mar. 2014
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- Launched eye care conductive serum “Le Ciel de L’aube Prism Eye”
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Sep. 2013
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- Launched salon-oriented skincare brand “Le Ciel de L’aube” full line 9 items
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May. 2013
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- Obtained the license of cosmetics sales (No.13COX11007)
- Obtained the license of cosmetics production (No.13CZ200772)
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Dec. 2011
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- Establishment of AXXZIA Inc.
- Started the development of salon-oriented skincare brand