COMPANY

HISTORY

  1. Sep. 2023
    1. Launch of AXXZIA Beauty Eyes Essence Sheet Plus,and AXXZIA Beauty Eyes Essence Sheet Premium Plus
  1. Jun. 2023
    1. Opening of 4th AXXZIA-operated store,“AXXZIA Daimaru Shinsaibashi Minami-kan Store”
  1. May. 2023
    1. Launch of the “Venus Recipe VF Jelly” supplement
    2. Launch of updated formulas for all five products in the AXXZIA Beauty Force series
  1. Apr. 2023
    1. Launch of “AG DrinkX,” the sixth edition of the AGtheory drink supplement
  1. Mar. 2023
    1. Opening of 3rd AXXZIA-operated store, “AXXZIA Daimaru Shinsaibashi Store”
  1. Feb. 2023
    1. Transfer of market segment on the Tokyo Stock Exchange from “Growth Market” to “Prime Market”
  1. Jan. 2023
    1. Opening of 2nd AXXZIA-operated store, “AXXZIA Haneda Airport Garden Store”
  1. Dec. 2022
    1. Launched three type of face masks, AXXZIA Beauty Force Treatment Mask GK, MW, and AG.
    2. Launched AXXZIA Beauty Eyes Routine Care Essence Premium and Routine Care Cream Premium.
  1. Oct. 2022
    1. Launched “THE B MAISON Sparkling Mask”
    2. Launched a beauty supplement “Venus Recipe N2axel Multi Capsule”
  1. Jul. 2022
    1. Launched renewal “Le Ciel de L’aube GF Kit EX”
    2. Relocated head office AXXZIA Inc.
  1. Apr. 2022
    1. Acquired shares in Huit Laboratories, Inc., making it a wholly owned subsidiary
    2. Transitioned to new Growth Market segment, in accordance with the restructuring of market segments by the Tokyo Stock Exchange
    3. Launched the reformulated “AXXZIA Beauty Force Moist Rich Cream EX”
  1. Mar. 2022
    1. Launched “AXXZIA Beauty Force UVα”
  1. Feb. 2022
    1. Launched “THE B PRO Element Serum Kit,” a dual-agent beauty lotion from the “THE B PRO” skincare brand for beauty salons
    2. Launched “Venus Recipe The White Drink,” a beauty supplement in drink-form
  1. Jan. 2022
    1. Launched “AXXZIA Beauty Body Hand Treatment & Moist Care Essence”
  1. Dec. 2021
    1. Launched “AXXZIA Beauty Eyes Essence Sheet Premium 10th Anniversary Special Package”
  1. Oct. 2021
    1. Launched “AXXZIA Beauty Force Liquid Lucent UP”
  1. Sep. 2021
    1. Launched 3 types of special serum in professional use“THE B PRO Pur Serum AG Kit/ WHT Kit/ EYE Kit”
    2. Launched supplement “Venus Recipe Lacto Capsule”
  1. Jul. 2021
    1. Launched salon-oriented skincare brand “THE B MAISON” 6 items
  1. Apr. 2021
    1. Launched skincare brand for retail “Lis Beau” 4 items
  1. Mar. 2021
    1. Opened the first flagship retail store “AXXZIA GINZA SIX” store
  1. Feb. 2021
    1. Launched “Axxzia Beauty Force Liquid Lucent 3D”
    2. Newly listed on Tokyo Stock Exchange, Mothers Division
    3. Launched a beauty drink AGtheory AG Drink 5th (The 5th generation)
  1. Jan. 2021
    1. Launched “Axxzia Beauty Force Prime Serum A1” and “Prime Serum C1”
  1. Dec. 2020
    1. Launched “Axxzia Beauty Eyes Essence Sheet Premium”
  1. Nov. 2020
    1. Launched “AGtheory Cleansing Oil” and “AGtheory Washing Foam”
    2. Launched beauty supplement “Venus Recipe Olivi+”
  1. Oct. 2019
    1. Launched a supplement “Venus Recipe Liftone”
    2. Launched a beauty drink “Venus Recipe White Aminos Drink SP”
  1. Sep. 2019
    1. Launched a beauty drink “Venus Recipe VF Enzyme Drink”
    2. Launched a Jelly type supplement “Venus Recipe B Forme Jelly”
  1. Aug. 2019
    1. Launched salon-oriented skincare brand “N2Axel Superior Lotion” & “N2Axel Superior Moist Emulsion”
    2. Renewal and launched a beauty drink “AGtheory AG Drink 4th” (The 4th generation)
  1. Jun. 2019
    1. Launched salon-oriented skincare brand “N2Axel Superior Essence”
  1. May. 2019
    1. Launched skincare brand for retail “AGtheory Balancing Lotion” & “Moist Veil Emulsion”
  1. Mar. 2019
    1. Renewal and launched “Le Ciel de L’aube UV Veil EX”
  1. Jan. 2019
    1. Launched skincare brand for retail “AGtheory Gel Mask” as 2nd shot
    2. Launched handy eye care equipment “MATE For Eyes”
  1. Dec. 2018
    1. Launched skincare brand for retail “AGtheory Clarifying Essence” as 1st shot
  1. Nov. 2018
    1. Started the sales at cosmetics retail stores “Make Up Solution” and “Urban Comfort”
    2. Started the sales at cosmetics retail stores “GINZA VIVI” Ginza store
  1. Sep. 2018
    1. Started the sales at department store Takashimaya-Nihombashi store
    2. Launched supplement “Venus Recipe Berry Eye”
  1. Jul. 2018
    1. Started the sales at Narita Airport Terminal Terminal-2 Japan Duty Free
  1. Jun. 2018
    1. Started the sales at department store Takashimaya-Yokohama store
    2. Renewal and Launched “Le Ciel de L’aube GF Serum, GF Serum SP & GF Sheet Essence” for professional use
  1. Mar. 2018
    1. Launched beauty drink “Venus Recipe White Aminos Drink”
  1. Feb. 2018
    1. Made renewal of a beauty drink “Venus Recipe AG Drink Plus” (3rd generation)
    2. Launched skincare brand for retail “AXXZIA GF Serum Personal”
    3. Launched skincare brand for retail “AXXZIA Beauty Force Purifying Wash Foam” and “AXXZIA Beauty Force Fine Toning Lotion”
  1. Jan. 2018
    1. Launched skincare brand for retail “AXXZIA Beauty Force Airy Face Mask”
  1. Dec. 2017
    1. Awarded “2017 Brand of Growth Companies” by Esthetic Wired Japan
  1. Oct. 2017
    1. Launched “Le Ciel de L’aube GFSP (Powder & Serum)” for professional use
  1. Jul. 2017
    1. Renewal and launched supplement “Venus Recipe White Aminos Plus”
    2. Launched skincare brand for retail “AXXZIA Beauty Force Vital Rich Essence”
    3. Launched skincare brand for retail “AXXZIA Beauty Body Curvy Cream”
  1. Jun. 2017
    1. Started the sales at LAOX Akihabara and expanded one by one sales doors at LAOX (Dazaifu, Ginza, Shinjuku, Kyoto)
    2. Opened own online shopping site
  1. Mar. 2017
    1. Started the sales at department store Takashimaya-Shinjuku store
    2. Launched skincare brand for retail “AXXZIA Beauty Force Moist Cream EX”
  1. Jan. 2017
    1. Made renewal of a beauty drink “Venus Recipe AG Drink” (2nd generation)
  1. Dec. 2016
    1. Awarded “2016 Best of Venture Prize” by Esthetic Wired Japan
  1. Oct. 2016
    1. Launched skincare brand for retail “AXXZIA Beauty Eyes Essence Sheet”
    2. Launched “Le Ciel de L’aube GF Base & GF Serum” for professional use
    3. Started the sales of Beauty Eyes products at TV Shopping program “Shop Channel”
  1. Aug. 2016
    1. Launched a beauty supplement “Venus Recipe White Aminos”
    2. Launched a beauty drink “Venus Recipe AG Drink”
  1. May. 2016
    1. Launched skincare brand for retail “AXXZIA Beauty Eyes” Essence & Cream 2 items
  1. May. 2015
    1. Launched 5 (five) kinds of the high concentrated poration penetrative serums
  1. Apr. 2015
    1. Launched “Le Ciel de L’aube UV Veil”
  1. Mar. 2014
    1. Launched eye care conductive serum “Le Ciel de L’aube Prism Eye”
  1. Sep. 2013
    1. Launched salon-oriented skincare brand “Le Ciel de L’aube” full line 9 items
  1. May. 2013
    1. Obtained the license of cosmetics sales (No.13COX11007)
    2. Obtained the license of cosmetics production (No.13CZ200772)
  1. Dec. 2011
    1. Establishment of AXXZIA Inc.
    2. Started the development of salon-oriented skincare brand