BRANDS
Brand Strategy
Aiming to be a brand that continues to evolve with the changing times, trends and needs.
Our policy is to respond quickly to the trends of the times and changes in the market and its needs,We aim to be a brand that continues to evolve with a high renewal frequency for existing brands.In addition, we will create and add new brands to enhance our brand portfolio in terms of functionality and target customers in response to market and customer needs.
![店舗写真](/assets/img/brand/ph_top_intro.webp)
Brand Portfolio
As of today AXXZIA’s brands are categorized by different concept, function, pricing, target customers and sales channels. The portfolio will be evolved with changing times, trends and needs.
- By market
- By function
Brands
![AXXZIA](/assets/img/brand/ph_top_axxzia.webp)
A skincare brand represent our company AXXZIA with the meaning of “Asian Beauty from Japan to the world”.
- Eye care
- Make-up
- Body care
- Skin Care
![AGTHEORY](/assets/img/brand/ph_top_agtheory.webp)
Premium aging care brand based on the theory of "aging gracefully" for those of you who wish to continue to shine beyond time.
- Skin Care
- Supplement
![LisBeau](/assets/img/brand/ph_top_lisbeau.webp)
LisBeau skincare brand was born from the concept “ to be as pure and dignified as white lilies , to be glowing skin”.
- Skin Care
![LisBlanc](/assets/img/brand/ph_top_lisblanc.webp)
"Nature's Power, Circulate, Fulfill. A new skincare brand to focus on a sensitive skin.
- Skincare
![THE B](/assets/img/brand/ph_top_theb.webp)
The pinnacle of aging care *1 among all our skin care brands
*1 Age-appropriate care
- Salon care
- Home care
![Le Ciel de L’aube](/assets/img/brand/ph_top_lecieldelaube.webp)
AXXZIA's founding iconic salon-exclusive skincare brand focusing on penetration* technology
*Up to Stratum Corneum
- Salon care
- Home care
![Aither](/assets/img/brand/ph_top_aither.webp)
A skincare brand exclusively sold in salons and for professional use that fulfills and responds to special salon menus.
- Salon Care
![Venus Recipe](/assets/img/brand/ph_top_venusrecipe.webp)
A supplement brand, Venus Recipe, propose a health and beauty life like a Venus
- Supplement
![RevWell](/assets/img/brand/ph_top_revwell.webp)
New supplement brand, RevWEL, propose a wellness for your well-being life
- Supplement
- Top Page
- Brands