AGTHEORY
Science × Flower*1
Transforming Accumulated Time into Radiance
Aging Care*2 Brand Tailored Specifically for Adults
Serenity, Affection, Elegance
The beauty developed through age and experience comes forth from cherishing your current self and living with a spark of excitement for the future.
“AGTHEORY” is an aging care*2 brand tailored specifically for such adults.
*1 “Flower” refers to botanical ingredients derived from a plant that produces sweet blossoms, which is the common ingredient in “AGTHEORY” series.
*2 Age-Appropriate skincare
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About “AGTHEORY” series
“AGTHEORY” is a series for those who aspire to age with grace and with a timeless beauty. By delivering the beauty-promoting power of meticulously selected plant ingredients to the skin, the aging-care* series commit to supporting future full of beauty.
*Age-appropriate care
Cumulative sales of the series exceeded 2 million boxes*.
The “AGDrink” series is a popular series that has sold a total of 2 million boxes* since its launch in August 2016. “AGDrink XI” has evolved by challenging the highest recipe in the brand's history. The key ingredient is mangosteen, the “Queen of Fruits”. The recipe is a combination of mangosteen extract and 2,000 mg (per bottle) of collagen peptide, which enhances the beauty power of mangosteen.
*Cumulative sales volume of “AGDrink” series: from launch in August 2016 to the end of January 2026 (according to our research)
Next‑Generation*1 Eye Oil Focusing on Stratum Corneum Level Cells
The first oil serum in the "AGTHEORY" series, "AGTHEORY LUMINOUS EYE OIL" translates the brand's philosophy into targeted care for the eye area which is inherently prone to moisture and oil loss. It combines "Tetrahedral DNA*2," a nucleic acid ingredient designed with a tetrahedral structure that blends easily with the stratum corneum; "AGTHEORY" series' signature "Flower Mix"*3; 6 Types of Peptides*4 × Triple Collagen Formula*5 × Hydrolyzed Elastin*6; and 8 botanical oils*7 that deliver rich moisture. "AGTHEORY LUMINOUS EYE OIL" offers non‑greasy texture that does not interfere with makeup application and guides the eye area to a firm, vibrant appearance.
*1 For AXXZIA
*2 Firming and moisturizing ingredient: DNA
*3 "Flower Mix" refers to botanical ingredients derived from a plant producing sweet blossoms, which is the common ingredient of "AGTHEORY" series. Firming and radiance ingredients: Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Plantago Major Seed Extract, Saxifraga Sarmentosa Extract, Houttuynia Cordata Extract, Crataegus Cuneata Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Anthemis Nobilis Flower Extract, Morus Alba Root Extract, Foeniculum Vulgare (Fennel) Oil, Poria Cocos Sclerotium Extract
*4 Firming ingredients: Acetyl Hexapeptide-8, Dipeptide-2, Acetyl Tetrapeptide-5, Hexapeptide-9, Carnosine, Diaminobutyroyl Benzylamide Diacetate
*5 Moisturizing ingredients: Type 17 Сollagen (Сollagen), Fish Collagen (Soluble Collagen), Atelocollagen (Soluble collagen)
*6 Firming ingredient
*7 Moisturizing ingredients: Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Argania Spinosa Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Passiflora Edulis Seed Oil, Rosa Canina Fruit Oil
Anniversary 