AXXZIA achieves highest-ever result at its Tmall Global Flagship store during the first phase of “W11” 2021

We proudly report that the following results were achieved in the Axxzia Tmall cross-border EC flagship store at the first phase of “W11”^※1, the largest EC event in China.

During the “W11” event, we achieved a 112% increase in visitors to the Tmall flagship store compared to the previous year and recorded a 52% increase in the sales volume of our main products※2 to the previous year as well. In terms of the “Active users, active users”*3, which is the user index unique in Tmall, we exceeded 30 million users as of October 31, resulting in a 304% increase compared to the previous year.

We are continuing to make every effort to increase further brand awareness and sales.

※1 Event period: From 00:00 on October 20, 2021, to 00:00 on November 2, 2021
※2 AGDrink 5th, Essence Sheet Premium, Essence Sheet
※3 Refers to users who meet the following conditions.
　- Users who became aware of the brand within the past 15 days
　- Users who became interested in the brand within the past 15 days
　- Users who have purchased the brand’s products at least once in the past two and a half years
　- Users who have purchased products multiple times from the brand within the past year.

AXXZIA
Shinjuku Sumitomo Building 35F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 163-0235 Japan
URL: https://axxzia.co.jp