AXXZIA achieves highest-ever result at its RED and Douyin Global Flagship Stores during the first phase of “W11” 2021

We proudly report that the following results were achieved in the 2 cross-border Axxzia flagship stores. RED and Douyin^※1, at the first phase of “W11”^※2, the largest EC event in China.

In the RED flagship store, during the “W11” event, we reached over 11 million users (12% increase compared to the previous year), and the GMV (Gross Merchandise Value) increased roughly 68% over the previous year. Also during the event, “Essence Sheet Premium”, our core product, won first place in the “anti-aging eye masks” sales ranking. The other main product, “AGDrink”, achieved a 39% increase of GMV over the previous year, and the GMV of eye sheet products^※3 recorded a 89% increase over the previous year.

In the Douyin flagship store, launched this year, we reached over 1.4 million users and achieved 150% increase of GMV compared to the previous EC event “Douyin 818 evening party”^※4. Also, “Essence Sheet Premium” won first place in the “Eye masks” selling , and “AGDrink” took fifth place in the rankings of the “New brands” during the event.

We are continuing to make every effort to increase further brand awareness and sales.

※1 The local Tiktok in China
※2 Event period: From 00:00 on October 20, 2021, to 00:00 on November 2, 2021
※3 Essence Sheet Premium, Essence Sheet
※4 One of the annual Chinese EC events, held on August 18, 2021

AXXZIA
Shinjuku Sumitomo Building 35F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 163-0235 Japan
URL: https://axxzia.co.jp