AXXZIA records best-ever results with live-stream sales by leading Chinese influencer, “Austin,”at Tmall Global during W11 2021

At AXXZIA, we carried out live-stream sales featuring Austin, one of China’s top influencers^※1, at our Tmall Global Flagship Store on November 4. The live-stream sales formed part of our strategy for W11, the largest e-commerce sales event in China.

The live-stream was watched by a total of more than 27.3 million viewers, an increase of 49% on 2020; in addition, the number of pre-order sales for our Essence Sheets was 84% higher than during Austin’s previous live stream, which took place on May 19, 2021.

Going forward, at AXXZIA we intend to continue proactively carrying out live-stream sales, with the twin goals of improving our brand recognition and of increasing sales.

※1 Austin is ranked the No.1 influencer for live-stream sales of beauty products, in terms of sales results and follower numbers; according to Alibaba, correct as of November 8, 2021

AXXZIA
Shinjuku Sumitomo Building 35F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 163-0235 Japan
URL: https://axxzia.co.jp