AXXZIA announces great results for the Chinese shopping festival “618”

At AXXZIA, we are pleased to announce the following results for our four cross-border e-commerce flagship stores—Tmall Global, RED, Douyin, and Kuaishou—at “618,”^※1 one of the three largest e-commerce sales events in China.

Our Gross Merchandising Volume (“GMV”) for the 2022 edition of “618”—which ran from May 24 to June 20—was up 86% compared to 2021. This growth was driven by our Tmall Global Cosmetics Flagship Store, which recorded a strong year-on-year GMV increase of 102%, and our Douyin Flagship Store, which achieved a huge year-on-year GMV increase of 1251%^※2.

Going forward, at AXXZIA we will continue our efforts both to increase recognition of our brand awareness and to improve sales.

※1 Held around June 18, “618” is an annual shopping festival created by the Chinese e-commerce company JD.com, and is now one of the largest e-commerce sales events in China.
※2 Please note, our Douyin Flagship Store opened in May 2021, just before the “618” event in the previous year 2021.

AXXZIA
Shinjuku Sumitomo Building 35F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 163-0235 Japan
URL: https://axxzia.co.jp