BRANDS

THE B

THE B THE B

The pinnacle brand of aging care* among all our skin care brands and
sold exclusively at esthetic salons.

Naming of the brand, THE B, means the best of Beauty, Beauté and Bi (Beauty in Japanese)
and two series, THE B PRO as professional use and THE B MAISON as home skin care, are available
THE B PRO fulfill a prestige facial care menu of a higher rank and THE B MAISON offers highly satisfying home skin care linked to salon care.

* Care according to age

FEATURES

"THE B MAISON" series won the Gold Award for two years in a row

In 2022 and 2023, THE B MAISON won the Gold Award for “Esthetic Selection” by Beauty and Healthcare News Inc., Japan. This award is given once a year. Hairdressers and estheticians appointed by the Beauty and Healthcare News Inc., Japan judge rigorously the product whether it would be recommendable to customer in its quality.

特長 画像

We provide information on products, campaigns and useful information for daily beauty.
You can easily purchase popular and recommended cosmetics at the official online store (mail order) of AXXZIA.

Read more