COMPANY

History

2011 - 2020

Dec. 2011	Establishment of AXXZIA Inc. Started the development of salon-oriented skincare brand
May. 2013	Obtained the license of cosmetics sales (No.13COX11007) Obtained the license of cosmetics production (No.13CZ200772)
Sep. 2013	Launched salon-oriented skincare brand “Le Ciel de L’aube” full line 9 items
Mar. 2014	Launched eye care conductive serum “Le Ciel de L’aube Prism Eye”
Apr. 2015	Launched “Le Ciel de L’aube UV Veil”
May. 2015	Launched 5 (five) kinds of the high concentrated poration penetrative serums
May. 2016	Launched skincare brand for retail “AXXZIA Beauty Eyes” Essence & Cream 2 items
Aug. 2016	Launched a beauty supplement “Venus Recipe White Aminos” Launched a beauty drink “Venus Recipe AG Drink”
Oct. 2016	Launched skincare brand for retail “AXXZIA Beauty Eyes Essence Sheet” Launched “Le Ciel de L’aube GF Base & GF Serum” for professional use Started the sales of Beauty Eyes products at TV Shopping program “Shop Channel”
Dec. 2016	Awarded “2016 Best of Venture Prize” by Esthetic Wired Japan
Jan. 2017	Made renewal of a beauty drink “Venus Recipe AG Drink” (2nd generation)
Mar. 2017	Started the sales at department store Takashimaya-Shinjuku store Launched skincare brand for retail “AXXZIA Beauty Force Moist Cream EX”
Jun. 2017	Started the sales at LAOX Akihabara and expanded one by one sales doors at LAOX (Dazaifu, Ginza, Shinjuku, Kyoto) Opened own online shopping site
Jul. 2017	Renewal and launched supplement “Venus Recipe White Aminos Plus” Launched skincare brand for retail “AXXZIA Beauty Force Vital Rich Essence” Launched skincare brand for retail “AXXZIA Beauty Body Curvy Cream”
Dec. 2017	Awarded “2017 Brand of Growth Companies” by Esthetic Wired Japan
Oct. 2017	Launched “Le Ciel de L’aube GFSP (Powder & Serum)” for professional use
Jan. 2018	Launched skincare brand for retail “AXXZIA Beauty Force Airy Face Mask”
Feb. 2018	Made renewal of a beauty drink “Venus Recipe AG Drink Plus” (3rd generation) Launched skincare brand for retail “AXXZIA GF Serum Personal” Launched skincare brand for retail “AXXZIA Beauty Force Purifying Wash Foam” and “AXXZIA Beauty Force Fine Toning Lotion”
Mar. 2018	Launched beauty drink “Venus Recipe White Aminos Drink”
Jun. 2018	Started the sales at department store Takashimaya-Yokohama store Renewal and Launched “Le Ciel de L’aube GF Serum, GF Serum SP & GF Sheet Essence” for professional use
Jul. 2018	Started the sales at Narita Airport Terminal Terminal-2 Japan Duty Free
Sep. 2018	Started the sales at department store Takashimaya-Nihombashi store Launched supplement “Venus Recipe Berry Eye”
Nov. 2018	Started the sales at cosmetics retail stores “Make Up Solution” and “Urban Comfort” Started the sales at cosmetics retail stores “GINZA VIVI” Ginza store
Dec. 2018	Launched skincare brand for retail “AGtheory Clarifying Essence” as 1st shot
Jan. 2019	Launched skincare brand for retail “AGtheory Gel Mask” as 2nd shot Launched handy eye care equipment “MATE For Eyes”
Mar. 2019	Renewal and launched “Le Ciel de L’aube UV Veil EX”
May. 2019	Launched skincare brand for retail “AGtheory Balancing Lotion” & “Moist Veil Emulsion”
Jun. 2019	Launched salon-oriented skincare brand “N2Axel Superior Essence”
Aug. 2019	Launched salon-oriented skincare brand “N2Axel Superior Lotion” & “N2Axel Superior Moist Emulsion” Renewal and launched a beauty drink “AGtheory AG Drink 4th” (The 4th generation)
Sep. 2019	Launched a beauty drink “Venus Recipe VF Enzyme Drink” Launched a Jelly type supplement “Venus Recipe B Forme Jelly”
Oct. 2019	Launched a supplement “Venus Recipe Liftone” Launched a beauty drink “Venus Recipe White Aminos Drink SP”
Nov. 2020	Launched “AGtheory Cleansing Oil” and “AGtheory Washing Foam” Launched beauty supplement “Venus Recipe Olivi+”
Dec. 2020	Launched “Axxzia Beauty Eyes Essence Sheet Premium”

From 2021

Jan. 2021	Launched “Axxzia Beauty Force Prime Serum A1” and “Prime Serum C1”
Feb. 2021	Launched “Axxzia Beauty Force Liquid Lucent 3D” Newly listed on Tokyo Stock Exchange, Mothers Division Launched a beauty drink AGtheory AG Drink 5th (The 5th generation) Launch of six items in the full line of "The B Pro" for professional use, sold exclusively to salons
Mar. 2021	Opened the first flagship retail store “AXXZIA GINZA SIX” store
Apr. 2021	Launched skincare brand for retail “Lis Beau” 4 items
Jul. 2021	Launched salon-oriented skincare brand “THE B MAISON” 6 items
Sep. 2021	Launched 3 types of special serum in professional use“THE B PRO Pur Serum AG Kit/ WHT Kit/ EYE Kit” Launched supplement “Venus Recipe Lacto Capsule”
Oct. 2021	Launched “AXXZIA Beauty Force Liquid Lucent UP”
Dec. 2021	Launched “AXXZIA Beauty Eyes Essence Sheet Premium 10th Anniversary Special Package”
Jan. 2022	Launched “AXXZIA Beauty Body Hand Treatment & Moist Care Essence”
Feb. 2022	Launched “THE B PRO Element Serum Kit,” a dual-agent beauty lotion from the “THE B PRO” skincare brand for beauty salons Launched “Venus Recipe The White Drink,” a beauty supplement in drink-form
Mar. 2022	Launched “AXXZIA Beauty Force UVα”
Apr. 2022	Acquired shares in Huit Laboratories, Inc., making it a wholly owned subsidiary Transitioned to new Growth Market segment, in accordance with the restructuring of market segments by the Tokyo Stock Exchange Launched the reformulated “AXXZIA Beauty Force Moist Rich Cream EX”
Jul. 2022	Launched renewal “Le Ciel de L’aube GF Kit EX” Relocated head office AXXZIA Inc.
Oct. 2022	Launched “THE B MAISON Sparkling Mask” Launched a beauty supplement “Venus Recipe N2axel Multi Capsule”
Nov. 2022	Established Axis Gear R&D Center, a research and development facility.
Dec. 2022	Launched three type of face masks, AXXZIA Beauty Force Treatment Mask GK, MW, and AG. Launched AXXZIA Beauty Eyes Routine Care Essence Premium and Routine Care Cream Premium. Selected as the "Best Website" in the Growth Market Division of Nikko Investor Relations' "Fiscal 2022 Corporate Website Quality Ranking of All Listed Companies".
Jan. 2023	Opening of 2nd AXXZIA-operated store, “AXXZIA Haneda Airport Garden Store”
Feb. 2023	Transfer of market segment on the Tokyo Stock Exchange from “Growth Market” to “Prime Market”
Mar. 2023	Opening of 3rd AXXZIA-operated store, “AXXZIA Daimaru Shinsaibashi Store”
Apr. 2023	Launch of “AG DrinkX,” the sixth edition of the AGtheory drink supplement
May. 2023	Launch of the “Venus Recipe VF Jelly” supplement Launch of updated formulas for all five products in the AXXZIA Beauty Force series
Jun. 2023	Opening of 4th AXXZIA-operated store,“AXXZIA Daimaru Shinsaibashi Minami-kan Store” AXIA Value Creator Co., Ltd. is established as a consolidated subsidiary (100%).
Sep. 2023	Launch of AXXZIA Beauty Eyes Essence Sheet Plus,and AXXZIA Beauty Eyes Essence Sheet Premium Plus Established AXXZIA Cosmetic Singapore Pte. Ltd. as a consolidated subsidiary (100%)
Nov. 2023	Opening of 5th AXXZIA-operated store,“AXXZIA Keio Department Store Shinjuku Store”
Dec. 2023	Launched "HairRepro AG Care Set" in cooperation with Aderans Co.
Feb. 2024	M&D Co., Ltd. became a subsidiary. Launched a total of 8 items in the "Squirrel Blanc" series.
Apr. 2024	Launched AGTHEORY UV Protection Cream retail skincare brand Relaunched AXZZIA MATE For Eyes, a facial care device for the eyes
May. 2024	Launched Venus Recipe PQ Liquid, a drink-type supplement Launched AXZZIA MATE For Face, a facial care device
Jun. 2024	Launched a total of 8 items from AGTHEORY retail skincare brand
Jul. 2024	Launched two items from the "RevWell" wellness brand series
Aug. 2024	Launched "Venus Recipe HM Plump Ball"

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