COMPANY

History

2011 - 2020

Dec. 2011	Establishment of AXXZIA Inc. Started the development of salon-oriented skincare brand
May. 2013	Obtained the license of cosmetics sales (No.13COX11007) Obtained the license of cosmetics production (No.13CZ200772)
Sep. 2013	Launched "Le Ciel de L'aube": salon-oriented skincare brand including full line 9 products
Mar. 2014	Launched "Le Ciel de L'aube Prism Eye": eye care conductive serum
Apr. 2015	Launched "Le Ciel de L’aube UV VEIL": sunscreen
May. 2015	Launched 5 kinds of high concentrated poration penetrative serums
May. 2016	Launched "AXXZIA BEAUTY EYES ESSENCE, CREAM"
Aug. 2016	Launched "Venus Recipe White Aminos": beauty supplement Launched "Venus Recipe AGDrink": beauty drink
Oct. 2016	Launched "AXXZIA BEAUTY EYES ESSENCE SHEET": eye sheet Launched "Le Ciel de L'aube GF Base, GF Serum" for professional use Started sales of BEAUTY EYES products at TV Shopping program "Shop Channel"
Dec. 2016	Awarded "2016 Best of Venture Prize" by Esthetic Wired Japan
Jan. 2017	Renewed "Venus Recipe AGDrink" (2nd gen.): beauty drink
Mar. 2017	Started sales at department store "Takashimaya-Shinjuku" store Launched "AXXZIA BEAUTY FORCE MOIST CREAM EX"
Jun. 2017	Started sales at LAOX Akihabara and expanded one by one sales at LAOX (Dazaifu, Ginza, Shinjuku, Kyoto) Opened AXXZIA online store
Jul. 2017	Renewed "Venus Recipe White Aminos PLUS": beauty supplement Launched "AXXZIA BEAUTY FORCE VITAL RICH ESSENCE": essence Launched "AXXZIA BEAUTY BODY CURVY CREAM": body cream
Oct. 2017	Launched "Le Ciel de L’aube GFSP Powder, Serum"
Dec. 2017	Awarded "2017 Brand of Growth Companies" by Esthetic Wired Japan
Jan. 2018	Launched "AXXZIA BEAUTY FORCE AIRY FACE MASK": face mask
Feb. 2018	Renewed "Venus Recipe AGDrink PLUS" (3rd gen.): beauty drink Launched "AXXZIA GF SERUM PERSONAL" Launched "AXXZIA BEAUTY FORCE PURIFYING WASH FOAM, FINE TONING LOTION"
Mar. 2018	Launched "Venus Recipe White Aminos Drink": beauty drink
Jun. 2018	Started sales at department store "Takashimaya-Yokohama" Renewed "Le Ciel de L'aube GF Serum, GF Serum SP, GF Sheet Essence": 3 products for professional use
Jul. 2018	Started the sales at Narita Airport Terminal 2, Duty Free section
Sep. 2018	Started the sales at department store "Takashimaya-Nihombashi" store Launched "Venus Recipe Berry Eye": beauty supplement
Nov. 2018	Started sales at cosmetics retail stores "Make Up Solution" and "Urban Comfort" Started sales at cosmetics retail store "GINZA VIVI" Ginza store
Dec. 2018	Launched "AGTHEORY Clarifying Essence"
Jan. 2019	Launched "AGTHEORY GEL MASK" Launched "MATE FOR EYES": facial care device for eyes
Mar. 2019	Renewed "Le Ciel de L'aube UV VEIL EX"
May. 2019	Launched "AGTHEORY Balancing Lotion, Moist Veil Emulsion"
Jun. 2019	Launched "N2axel Superior Essence": salon-oriented essence product
Aug. 2019	Launched "N2axel Superior Lotion, Moist Emulsion" Renewed "AGTHEORY AGDrink 4th" (4th gen.): beauty drink
Sep. 2019	Launched "Venus Recipe VF Enzyme DRINK": beauty drink Launched "Venus Recipe B forme Jelly": beauty supplement
Oct. 2019	Launched "Venus Recipe LIFTONE": beauty supplement Launched "Venus Recipe White Aminos Drink SP": beauty drink
Nov. 2020	Launched "AGTHEORY Cleansing Oil, Washing Foam" Launched "Venus Recipe Olivi+": beauty supplement
Dec. 2020	Launched "AXXZIA BEAUTY EYES ESSENCE SHEET Premium"

From 2021

Jan. 2021	Launched "AXXZIA BEAUTY FORCE PRIME SERUM A1, PRIME SERUM C1"
Feb. 2021	Newly listed on Tokyo Stock Exchange, Mothers Division Launched "AXXZIA BEAUTY FORCE LIQUID LUCEND 3D" Renewed "AGTHEORY AGDrink 5th" (5th gen.): beauty drink Launched "The B PRO": salon-oriented skincare brand including 6 products
Mar. 2021	Opened the first flagship retail store "AXXZIA GINZA SIX" store
Apr. 2021	Launched "Lis Beau": retail skincare brand including 4 products
Jul. 2021	Launched "THE B MAISON": salon-oriented skincare brand including 6 products
Sep. 2021	Launched "THE B PRO Pur Serum AG Kit, WHT Kit, EYE Kit": 3 types of special serum for professional use Launched "Venus Recipe Lacto Capsule": beauty supplement
Oct. 2021	Launched "AXXZIA BEAUTY FORCE LIQUID LUCENT UP"
Dec. 2021	Launched "AXXZIA BEAUTY EYES ESSENCE SHEET Premium 10th Anniversary Special Package": commemorative packaging
Jan. 2022	Launched "AXXZIA BEAUTY BODY HAND TREATMENT, MOIST CARE ESSENCE"
Feb. 2022	Launched "THE B PRO Element Serum Kit": a dual-agent beauty lotion for professional use Launched "Venus Recipe The White Drink": beauty drink
Mar. 2022	Launched "AXXZIA BEAUTY FORCE UVα": sunscreen
Apr. 2022	Acquired the majority of shares in Huit Laboratories, Inc., making it a wholly owned subsidiary Listed on the "Growth Market" segment of the Tokyo Stock Exchange Reformulated "AXXZIA BEAUTY FORCE MOIST RICH CREAM EX"
Jul. 2022	Renewed "Le Ciel de L'aube GF Kit EX" Relocated head office of AXXZIA Inc. to Shinjuku Sumitomo Building in Nishi-Shinjuku
Oct. 2022	Launched "THE B MAISON Sparkling Mask" Launched "Venus Recipe N2axel Multi Capsule": beauty supplement
Nov. 2022	Established AXXZIA R&D Center: research and development facility
Dec. 2022	Launched "AXXZIA BEAUTY FORCE TREATMENT MASK GK, MW, AG": 3 types of face masks Launched "AXXZIA BEAUTY EYES ROUTINE CARE ESSENCE Premium, ROUTINE CARE CREAM Premium" Selected as "Best Website" in the "Growth Market" Division of Nikko Investor Relations' "Fiscal 2022 Corporate Website Quality Ranking of All Listed Companies"
Jan. 2023	Opened the 2nd AXXZIA-operated store, "AXXZIA Haneda Airport Garden Store"
Feb. 2023	Transferred of market segment on the Tokyo Stock Exchange from "Growth Market" to "Prime Market"
Mar. 2023	Opened the 3rd AXXZIA-operated store, "AXXZIA Daimaru Shinsaibashi Store"
Apr. 2023	Renewed "AGTHEORY AGDrink X" (6th gen.): beauty drink
May. 2023	Launched "Venus Recipe VF Jelly": beauty supplement Reformulated "AXXZIA BEAUTY FORCE": all 5 products within the series
Jun. 2023	Opened the 4th AXXZIA-operated store, "AXXZIA Daimaru Shinsaibashi Minami-kan Store" Established AXXZIA Value Creator Inc.
Sep. 2023	Launched "AXXZIA BEAUTY EYES ESSENCE SHEET+, ESSENCE SHEET Premium+": eye sheet Established AXXZIA Cosmetic Singapore Pte. Ltd.: consolidated subsidiary
Nov. 2023	Opened the 5th AXXZIA-operated store, "AXXZIA Keio Shinjuku Store"
Dec. 2023	Launched "HairRepro AG CareSet": in cooperation with Aderans Co.
Feb. 2024	Acquired M&D Co., Ltd. as a subsidiary Launched "LisBlanc": 8 new skincare products
Apr. 2024	Launched "AGTHEORY UV PROTECTION CREAM" Relaunched "AXXZIA MATE FOR EYES": facial care device for eyes
May. 2024	Launched "Venus Recipe PQ Liquid": beauty drink Launched "AXXZIA MATE FOR FACE": facial care device
Jun. 2024	Launched "AGTHEORY": 8 new skincare products
Jul. 2024	Launched "RevWell": 2 new products from the wellness brand
Aug. 2024	Launched "Venus Recipe HM Plump Ball"
Oct. 2024	Launched "NICE GLOW": salon-oriented skincare brand including 6 products
Nov. 2024	Launched "Medullux": hair styling brand with comb-type hair iron
Dec. 2024	Opened the 6th AXXZIA-operated store, "AXXZIA Shibuya Hikarie ShinQs" Launched "AXXZIA MOISTURIZING HAIR MILK": hair treatment
Feb. 2025	Launched "Venus Recipe The Pure Drink": beauty drink
Apr. 2025	Renewed "AGTHEORY AGDrink XI"(7th gen.): beauty drink
May. 2025	Launched "RevWell Lacto Stick": beauty supplement co-developed by AXXZIA, Kirin Holdings Company, and FANCL Corporation
July. 2025	Changed listing market classification from the Tokyo Stock Exchange "Prime Market" to the "Standard Market"
Sep. 2025	Launched "AGTHEORY ULTRA EYE CREAM": eye cream Launched "Venus Recipe PQ Drink plus": beauty drink Launched "AXXZIA CONDITIONING GEL": gel serum

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